Autumn is officially here. Those crisp, slightly misty mornings when treetops turn golden yellow and you just want to slip into your softest sweater indoors. As the crisp autumn wind blows outside, that first morning cup of coffee becomes more than just a wake-up call for many—it turns into a cozy and peaceful ritual of its own.

When it comes to skincare star ingredients, Vitamin A derivatives—known as retinoids—reign supreme. They help speed up cell turnover, smooth fine lines, even out skin tone, and improve overall texture. But when examining product labels, a common question arises: why does one product say retinol and another retinal? Is it just a typo, or is there a real difference?

Every now and then, trends emerge in the beauty world that capture attention not just because of pretty packaging, but due to a deep scientific background. Lately, TikTok, K-Beauty (Korean beauty), and dermatologists' offices have been filled with a new combination of letters: PDRN. PDRN stands for the scientific name polydeoxyribonucleotide. Put simply and clearly, these are specially purified DNA fragments usually extracted from the cellular structure of salmonids.

When Dutch dads Jochem Hes and Sjoerd Trompetter became fathers in 2013, an unpleasant discovery awaited them. Baby care shelves were filled with creams and shampoos loaded with mineral oils, microplastics, and harsh preservatives. Realizing that a baby's exceptionally delicate and thin skin doesn't need synthetic chemicals, they decided to create Naïf Natural Skincare—a clean, natural, and transparent alternative for every parent.

Going to the spa or heading to weekend swim practice with kids is always an eagerly anticipated event, but packing the bags beforehand often feels more like preparing for a long trip. When your gym bag has to fit towels, swimwear, a change of clothes, and a whole lineup of full-sized hygiene products, carrying the bag turns into a workout before you even hit the water.

Do you ever look envyingly at people with naturally thick, voluminous hair? Are you tired of constantly adjusting your hairline in front of the mirror, or considering spending a fortune on hair extensions because your own hair feels hopelessly thin?

How often do you actually think about your hairbrush? For most people, it's just an everyday item to quickly detangle morning knots. But what if I told you that your hairbrush could do so much more than just brush?

Caring for sensitive, dry, or acne-treatment-fatigued skin often feels like walking through a minefield. A single product that is slightly too harsh or unsuitable can cause redness, stinging, and rapid peeling. Instead of trial and error, it pays to trust a dermatologist-approved system built on two main pillars: balancing the skin's microbiome and restoring the skin barrier.

When it comes to facial cleansing and makeup removal, one product consistently stands out—whether in dermatologist recommendations, makeup artist kits, or beauty creator favorites. It is the iconic Bioderma Sensibio H2O Micellar Water, the pink-capped bottle that revolutionized skincare routines worldwide.

At the Loveby e-shop, we are thrilled to share news we have been eagerly anticipating. Our store has officially expanded to include world-class sun protection—Beauty of Joseon SPF products, officially recognized as the global No. 1 K-Beauty sun care brand in online sales!