When Dutch dads Jochem Hes and Sjoerd Trompetter became fathers in 2013, an unpleasant discovery awaited them. Baby care shelves were filled with creams and shampoos loaded with mineral oils, microplastics, and harsh preservatives. Realizing that a baby's exceptionally delicate and thin skin doesn't need synthetic chemicals, they decided to create Naïf Natural Skincare—a clean, natural, and transparent alternative for every parent.