New at the Loveby E-Shop: World's No. 1 K-Beauty Sun Care Brand Beauty of Joseon Has Arrived!

At the Loveby e-shop, we are thrilled to share news we have been eagerly anticipating. Our store has officially expanded to include world-class sun protection—Beauty of Joseon SPF products, officially recognized as the global No. 1 K-Beauty sun care brand in online sales!

Everyone knows that conscious skincare begins with daily sun protection. But why did we choose these three specific products for Loveby?

Why Did We Choose Beauty of Joseon SPF Products for Loveby?

At Loveby, our approach to curating our product catalog rests on one simple principle: a product must genuinely benefit the skin, feel delightful to use, and deliver on its promises.

For years, sunscreen was associated with heavy, sticky formulas that left a white cast and pilled under makeup. Beauty of Joseon completely revolutionized this mindset in the beauty world. Their products blend traditional Korean Hanbang herbal ingredients with modern skincare science, turning sun protection into the most anticipated step of your daily routine.

We brought three distinct formulations to our e-shop so every skin type and lifestyle can find its perfect match.

Find Your New Favorite: Three Formulations for Every Skin Type

1. Relief Sun : Rice + Probiotics SPF50+ PA++++ (The Legendary Classic)

This is the sunscreen the beauty community and skin experts cannot stop talking about.

Best for: Dry, normal, and sensitive skin.

Why choose it: Formulated with 30% rice extract and grain probiotics, it deeply hydrates while nourishing the skin's microbiome. It melts into the skin like a light day cream, delivering that coveted, healthy "glass skin" glow.

2. Relief Sun Aqua-fresh : Rice + B5 SPF50+ PA++++ (Weightless Refreshment)

If your skin leans oily or you prefer an ultra-weightless feel during warmer days, this is your answer.

Best for: Combination, oily, and congestion-prone skin.

Why choose it: Enriched with rice seed water and Vitamin B5 (panthenol), it delivers deep hydration and soothing benefits in an ultra-lightweight, gel-like texture. It won't leave a greasy shine or clog your pores.

3. Matte Sun Stick : Mugwort + Camelia (18g) (Pocket Magic On-the-Go)

Sunscreen should be reapplied every few hours—but how do you do that over makeup?

Best for: Anyone who values convenience and spends time on the move.

Why choose it: Infused with mugwort and camellia, this sun stick leaves a completely matte, smooth finish. It isn't sticky, keeps your hands clean, and glides smoothly over makeup without disrupting your look underneath.

True beauty begins with comfort and confidence in your own skin. Discover the new Beauty of Joseon favorites at our Loveby e-shop today and find the product that turns daily sun protection into your new favorite routine!

Which of these three products best matches your skin's current needs?